Pimori press kit

Fact sheet

The short version: Pimori is a cozy virtual pet app with an AI brain. You raise it like a Tamagotchi, you can tell it about your life and your people, and it visits your friends' pets for sleepovers.

Describing Pimori

Feel free to copy these as they are, or trim them to fit.

One line

Pimori is a pocket pet with a real brain: it lives in your phone, it knows your life, and it has friends.

Short description (about 50 words)

Pimori is a cozy virtual pet app for adults. Hatch an egg, feed your pet, play games with it and watch it grow. Tell it about your day and your people, and it remembers, sets reminders you confirm and nudges you to show up for them. It never dies. It just sulks a bit.

Long description (about 170 words)

Pimori is a virtual pet app with an AI brain. It starts as an egg. Hatch it and you find out its bloom, the body color it keeps for life: Lime, Rose, Sky or Honey, a rare Aurora (8%) or a legendary Prism (2%). Feed it, tuck it in, play quick games and send it exploring, and it grows through five stages, Seedling to Radiant, before blooming into one of three forms depending on how you raised it.

You can also talk to it. Tell it your sister lands Tuesday at six, and it offers a reminder card you confirm. It suggests what to remember and you decide what it keeps, in a notebook you can read, edit and delete. A Today card picks up to three things worth your attention, like a reminder, a birthday or a nudge to text a friend.

And it has friends. Pets visit each other for sleepovers and come home with gifts, stickers and a diary card. Pimori never dies: miss a few days and it sulks, with dust bunnies and a very pointed look. Pimori is in private beta on iOS and is for adults 18 and over.

The name

Pi for pocket, plus mori from omamori, the small charms people in Japan carry so something is always looking out for them. Pimori is inspired by that idea; it isn't an omamori. Please don't describe it as a lucky charm or show it with shrine imagery.

Key features

• Hatch a blind-box egg. Six blooms, with rare Aurora at 8% and legendary Prism at 2%. Hatching is always free.
• Raise it. Feed it six snacks (it has a secret favorite to discover), tuck it in for naps and bedtime, and tidy up the dust bunnies.
• Watch it grow. Seedling, Sprout, Bud, Bloom and Radiant, then a full-screen reveal as Starbloom, Moonpetal or Sunburst.
• Play. Four quick games (Snack catch, Hide and seek, Pocket Treasures and This or that), a daily challenge, personal bests and unlockable hard modes.
• Explore. Send it on trips; it writes a postcard home and brings back finds for six collectible sets.
• Talk to it. It remembers what you choose, follows up on big days, and offers reminders and plans as cards you confirm. It drafts a birthday text; you send it yourself.
• Your people. A short list of the people who matter, with birthdays and big days, so your pet can help you show up for them.
• Friends. Invite by link, short code or QR code. Pets have sleepovers, swap gifts and waves, and send you 16 stickers in your pet's own color.
• No guilt. It never dies. Missed days pause your days-together count instead of resetting it.
• Memory you control. See, edit and delete everything it remembers. Report any reply that feels off.

For a longer walkthrough, our guides explain what an AI pet is, how Pimori works as a Tamagotchi-style app, and how it compares with apps like Finch. Recent updates live on the changelog.

Download logos and art

All files are official, approved art. PNGs have transparent backgrounds unless noted. Download everything as a zip (18 files, 1.6 MB).

Logo, icon and mascot

• Wordmark, plumSVG · PNG 2000×1113
• MascotPNG 1021×1200
• App iconPNG 1024×1024

The screenshots are small captures from the beta build, so the app may look slightly different at launch. If you need larger or different screens, ask and we'll send them.

All six blooms

Every Pimori rolls its body color, its bloom, at hatch. The leaves stay green on every bloom except Prism, whose leaves share its holographic finish.

• Limecommon · 423×514 · 45 KB
• Rosecommon · 423×514 · 44 KB
• Skycommon · 423×514 · 45 KB
• Honeycommon · 424×514 · 44 KB
• Aurorarare, 8% · 422×514 · 55 KB
• Prismlegendary, 2% · 442×520 · 82 KB

Want them together? pimori-blooms-all-six.png shows all six side by side on cream (1800×1005, 220 KB).

Brand basics

Colors

Text is plum on light colors. Lime isn't used for text on cream because it's too light to read; the darker "lime ink" #4A720B is used instead. White text only sits on plum; buttons use plum text on tomato.

Type

• Bagel Fat One for headlines, in sentence case.
• Gabarito for body text and the interface.
• Silkscreen, a pixel font, for anything the pet says and for status chips.

Drawing the pet: do's and don'ts

• Do keep the soft bean shape, wider at the bottom than the top, with no neck and no ears.
• Do keep the sprout: one short stem with a single curl and two round leaves. The curl is the signature.
• Do keep the face low on the body: two big glossy eyes, a small cat-mouth smile and pink blush.
• Do use a thick plum outline (#2A1633), never black.
• Don't add teeth, a nose, ears, hair, eyelashes or clothes. Props like a backpack or a phone are fine in a scene.
• Don't recolor it outside the six blooms, add gradients to the common colors or render it in 3D.
• Don't draw it as a robot, a potted plant or a person.
• Don't stretch, rotate or restyle the wordmark. It's always lowercase.

Voice

Pimori sounds like a friend in the group chat: short, funny, specific, a little chaotic. The pet itself writes in lowercase, like a text. "It never dies. It just sulks a bit." is on-brand; "Nurture your companion's wellbeing" is not. Please call it a pet rather than an AI companion or assistant: it's built to nudge people toward their real friends, never to replace them, and it never flirts.

Contact

For interviews, beta access for a story, larger images or anything else, email hey@meetpimori.com. Please include your outlet and deadline, and we'll get back to you as quickly as we can.

Tamagotchi is a trademark of Bandai. Finch, TestFlight, iOS and App Store are trademarks of their respective owners. Pimori is an independent app and isn't affiliated with or endorsed by any of them.