It never dies
In the classic toys a neglected pet could die. A Pimori just sulks: dust bunnies, an empty bowl and a very pointed look. Pat it once and you're forgiven. Going away? Pause it.
Virtual pet
Hatch an egg, feed it, play with it and watch it grow. Pimori keeps everything you loved about a pocket pet and drops the part where it dies.
The magic of a Tamagotchi was simple: a tiny creature that needed you. You checked on it between classes, fed it, played with it and watched it grow into something you didn't quite expect. Pimori keeps that loop and puts it on the phone you already carry.
Bandai released the first Tamagotchi in Japan in November 1996, and it reached the US and Europe in 1997. It was an egg-shaped keychain with three buttons and a pixel creature that got hungry, needed cleaning up after, fell ill and grew up differently depending on how well you looked after it. It was such a hit that plenty of schools banned them, because they beeped in class.
Lots of pets followed. Bandai's Digimon devices added battles. Neopets moved pet care to the web in 1999. Nintendogs put a puppy on the Nintendo DS in 2005. Phones brought a quieter kind of cozy: Neko Atsume, in 2014, let you leave out food and simply see which cats turned up.
The Tamagotchi never really left. Bandai keeps making new devices, such as Tamagotchi Uni in 2023 and Tamagotchi Paradise in 2025, and there's an Apple Arcade game, Tamagotchi Adventure Kingdom. The core idea has lasted almost thirty years for a reason: it feels good to be needed by something small.
Your Pimori has three needs: snacks, rest and play. They drift down over the day, and its mood shows you which one it wants. Hungry is very obvious (there's a rumble). Sleepy means it's time to tuck it in. Bored means it wants a game. When everything's topped up, it's simply content.
Every bit of care earns sparks. Sparks are two things at once: money for decorating its room, and growth. As sparks add up, the sprout on its head grows through five stages: Seedling, Sprout, Bud, Bloom and Radiant. The body never changes shape; only the head grows. Sparks per day are capped, so nobody can grind to Radiant in an afternoon. A few visits on most days count for more than one marathon session.
At Radiant, your Pimori blooms into one of three forms. Which one depends on how you raised it, a bit like the old toys where care decided what your pet grew into.
There's no wrong form and no best one. It's a bit of a personality quiz: the form says something about how the two of you spent your time.
Your Pimori's color is rolled once, at hatch, and it keeps it forever. The odds are the same for everyone, and rare colors can't be bought.
Lime, Rose, Sky, Honeycommon · 22.5% each
Aurorarare · 8%
Prismlegendary · 2%Want to try your luck? Hatch a sneak-peek egg on the home page. It lasts for your visit, and you can save its card.
In the classic toys a neglected pet could die, and plenty of us still remember the guilt. A Pimori can't. Here's what actually happens when life gets busy:
Going away for a while? Turn on "Pause daily rhythms" and your Pimori waits for you: no drifting needs, no dust bunnies, no sulking. Turn it off when you're back.
In the classic toys a neglected pet could die. A Pimori just sulks: dust bunnies, an empty bowl and a very pointed look. Pat it once and you're forgiven. Going away? Pause it.
Pimori has an AI brain. Tell it about your day and it remembers, sets reminders you confirm and checks in when it matters.
At launch, your pet can visit the pets of friends you invite, trade snacks and presents, and come home with gossip.
Old-school virtual pets let you connect two toys. Pimori does the phone version, with the people you actually text. Friends connect only by invitation: you send a link and they accept.
Friends and sleepovers arrive with the public launch. The free version includes a close friend and a weekly sleepover, and Pimori Plus adds more friends and a sleepover every day. Nothing you tell your pet is passed to a friend's.
A morning hello with what's on today. A snack and a quick game when you have a minute. Finds and postcards when it's been out exploring. An evening check-in. None of it is mandatory, and a few short visits are plenty.
Tamagotchi is a trademark of Bandai. Digimon, Neopets, Nintendogs, Neko Atsume and Apple Arcade are trademarks of their respective owners. Pimori is an independent app and isn't affiliated with or endorsed by Bandai or any of them.
No. Pimori is an independent virtual pet app inspired by the same kind of care loop. It isn't made by or affiliated with Bandai.
Never. Miss a couple of days and it sulks: dust bunnies, an empty bowl and a very pointed look. Pat it once and you're forgiven. Going away? Pause it.
Yes. Turn on Pause daily rhythms before a trip and its needs, dust bunnies and sulking all wait until you turn it off.
Seedling, Sprout, Bud, Bloom and Radiant. At Radiant it blooms into Starbloom, Moonpetal or Sunburst, depending on whether you mostly explored, cared and talked, or played games together.
No. Your pet's color is rolled once when it hatches, with the same odds for everyone, and there are no paid loot boxes.
Yes. Pimori will be free to download and play, including hatching, caring for your pet and reminders. An optional subscription, Pimori Plus, will add extras.
Pimori is in private beta on iOS, with Android to follow. There's no launch date yet.